A humectant is an ingredient that draws moisture from the environment into the skin, helping to keep it hydrated & plump. Common natural humectants include glycerin, honey, and hyaluronic acid.

An emollient is an ingredient that softens and smooths the skin by filling in micro-cracks and sealing moisture in. Emollients help strengthen the skin barrier and make skin feel supple and nourished. Examples include jojoba oil, meadowfoam seed oil & shea butter.

An occlusive is an ingredient that forms a physical barrier on the surface of the skin to prevent water loss. Occlusives help lock in hydration and protect skin from external irritants. Examples include beeswax & zinc oxide.